Capital intangible en las cadenas globales de valor

Capital intangible en las cadenas globales de valor

Activos intangibles como la tecnología, el diseño y el desarrollo de marcas constituyen un elemento de peso en los productos que se venden en la actualidad. Este estudio de referencia de la OMPI, que es el organismo especializado de las Naciones Unidas encargado de la propiedad intelectual (PI), aporta nuevos datos. El análisis macroeconómico se complementa con estudios de caso de las cadenas globales de valor de tres productos (café, células de energía fotovoltaica y teléfonos inteligentes) para ofrecer un panorama ilustrativo del papel que desempeñan la PI y otros activos intangibles en la producción moderna.

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